A total of 13 farmers have successfully grown strawberries in Lanjigarh area.
Vedanta Aluminium, under its Corporate Social Responsibility (CSR) Initiatives provided technical assistance, training, guidance and agricultural inputs like seeds, organic manure, training etc.
Around 70,000 runners were planted in 3.5 acres of land.
The CSR team of Vedanta carried out regular monitoring and supervision of the field for better yield and production.
The CSR team organized training and awareness sessions to convince and educate the farmers about the benefits and feasibility of the project in this area.
Strawberry, being a cash crop, the profit earned from it is much higher than that of their regular produce.
The red fleshy fruit also has a huge commercial viability, based on its demand in the market.
It has increased the present earnings of farmers by Rs. 50000 – 75000 per acre.
Vedanta is linking up the products with different markets that are commercially viable.
It is in the process of negotiation with some of the leading super markets and hotels to sell the produce.
My comment:
80% or orissa population still lives in rural areas.Most of them depend upon agriculture for their livelihood.Orissa's GDP per capita is 22,000 approximately based on current prices.Adopting cash crops and building a market for it will lead to rising incomes in rural areas, aiding economic growth.I will at a later point of time will assess the impact of 50,000 rupees extra income per acre on rural economy and state economy.Watch this blog for more to come on this topic.
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